This weekend, a bevvy of bridal boutique owners will descend upon Battersea Park in London for White Gallery – a trade show exhibiting the newest collections from bridal designers from all over the world. In their own words:
White Gallery London showcases the bridal collections of some of the finest UK and international designers. This premium international trade event is attended by the world’s most exclusive retailers and media. For many, White Gallery London is the realisation of a long-held dream in which the finest design talents have the opportunity to showcase their collections to the most exclusive bridalwear retailers and press in the world.
So, as you might be able to tell, it’s quite a big deal!
Like many other bridal retailers, we’ll be popping over to the Big Smoke to check out who’s hot, what trends are turning up for the coming season and, as with all shopping trips, find a little time for a glass of bubbly along the way too!
For us, White Gallery has introduced us to many new designers in the past. It has helped us streamline the Perfect Day Bridal offering, allowing us to curate a selection of designers that we think are the best fit for our brides. A lot of the time it means vetoing the big hitters and looking for the newcomers, the burgeoning talent and the artisans still working at a grassroots level. We love trying to sniff out who we think will be a hit with Perfect Day brides!
The whitegallery London on Vimeo.
With an exhibition hall full of the latest beautiful wedding dresses and a catwalk overflowing with gorgeous bridal designs, you might think this is any bride-to-be’s mecca (which is precisely why it’s a trade show and not a consumer event!) but actually, after a weekend of looking at nothing but bridal gowns, one can end up with a little ‘snow blindness’ shall we say!
The amazing bridal designers we’ve got here in our little corner of Bradford-On-Avon such as Charlie Brear, Maria Senvo and Belle and Bunty are testament to the fact that it’s a truly exciting and innovative time in bridalwear at the moment. We perhaps wouldn’t even be part of the industry if bridal fashion still relied solely on princess dresses, but with the help of these autonomous, fashion forward design houses there’s a lot more choice for the contemporary bride than there has been for a while.
This weekend promises to reinforce the guiding principles of Perfect Day Bridal as we look for unique collections that offer brides the chance to have their own sartorial opinion. We’re excited to see what fabulous designs come down the catwalk and what our brides will be wearing next year.
