Johanna Hehir Designer Evening

Whilst the ghosts and ghouls of Bradford-On-Avon were out trick or treating to their hearts’ delight on Wednesday evening, we threw open the doors of Perfect Day Bridal Rooms to welcome in a bevy of brides-to-be for a very special evening to celebrate the launch of Johanna Hehir’s “Mae” collection.

We knew as soon as we decided to stock this collection that our brides would absolutely adore the pretty, feminine frocks and that the timeless charm of these exquisite dresses would be a big hit. On all hallows eve, our suspicions were confirmed as, without a pumpkin or cobweb in sight, a flock of eager brides popped in to see the whole collection.

Greeted with the sweet sounds of Bryher serenading our guests on guitar, Perfect Day was transformed into even more of a wedding wonderland than usual. With champers and cupcakes at the ready, we welcomed newly engaged ladies and brides still looking to find The One in from the dreary night. Our in-house jewellery team, iDesign, were on hand to help girls style their look with a treasure trove of accessories and best of all, our guests got to meet Johanna Hehir to understand more about the collection.

From lacy sleeves to sparkling embellishments, swathes of chiffon to princess silhouettes, the Mae collection contains a style of dress to suit almost every bride. The vintage feel of the series provoked loving glances and awed gasps from our guests.

The lovely Jo at The Fairy Cakery not only bestowed us with delicious cupcakes and a beautiful two-tiered pink and white wedding cake, but also made the most amazing cookies designed to look like dresses from the Mae collection. We were so proud to work with such talented partners, including The Little Wedding Helper who popped by earlier in the week to style our windows into a suitably autumnal vintage display, complete with pretty crockery draped in pearls and crystals.

Local wedding photographer, Sarah P Photography, also joined us to capture the evening in its full glittering glamour. As you can see from these gorgeous images, the Perfect Day Bridal Rooms absolutely prospered amidst the excitement of our brides-to-be and the thrill of the evening, so we’re incredibly grateful to Sarah for her brilliant pictures of the event.

As we waved goodnight to our last bride, we couldn’t help but feel like we had made some excellent matches between brides and what could potentially be the dress that they end up wearing down the aisle. It was gratifying to watch our customers fall just as much in love with this stunning bridal collection as we did when we decided to become a Johanna Hehir stockist!

If you would like to come and try the Mae collection, get in touch to book an appointment. For details about future designer events, keep your eyes peeled to our Facebook page as well as the website!

Copyright Perfect Day Bride • Privacy